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The O+ Brief
PR lessons from the headlines, the boardroom and the court. Straight talk on brand, reputation and the stories that last.
PR lessons from the headlines, the boardroom and the court. Straight talk on brand, reputation and the stories that last.
Defining a brand is an important step to charting the course of a brand’s longevity. I make it a point to tell my PR and Management clients that their target audience should have a connection to their brand and reflect…
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The crisis surrounding the massive college admissions scandal has rocked our nation. Following a year-long investigation into a college admissions scam, Hollywood actresses Lori Loughlin and Felicity Huffman,…
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Building a winning team can be a challenging process. Ask three-time NBA champion LeBron James, 32, who in my opinion, is arguably the greatest basketball player that has…
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I grew up and lived my entire childhood with three brothers who watched basketball religiously. I was never quite a fan of the game, but rarely did I…
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